1) Saul Bass - (1929-1996): American Graphic Designer who became famous for his work in film and classic logo design.
2) Best known for his simple, geometric shapes and their symbolism.
3) Often a single dominant image stands alone to deliver a powerful message.
4) Studied design and at Art Student League at Manhattan.
5)His posters had an uncanny ability to capture the mood of a film with simple shapes and images (started with poster design).
6) His shapes and art work was usually hand drawn.
7) His messages were quite generic but sophisticated.
8) His shapes were hand drawn by Bass to create a casual appearance; always packed with a sophisticated message.
9) Bass created visual metaphors/stories to intrigue the viewer and to give a synopsis or reference to the film by using visual images to create a short story to convey specific key pieces of information to the audience instead of written information. He revolutionised the way people viewed title sequences/credits (pictures, cut - out projectiles - conveys synopsis to the viewer).
West Side Story - Complements music - leads to an image of the main location, through the duration of the music; lines appear which eventually creates the full image (simplicity of location).Abstract.
Quotation - "I want everything we do to be beautiful. I don't give a damn whether the client understands that that's worth anything, or that the client thinks it's worth anything, or whether it is worth anything. It's worth it to me. It's the way I want to live my life. I want to male beautiful things, even if nobody cares." - Saul Bass
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