We began to research the conventions of the genre by looking at various films for further inspiration. For example, Evil Dead conveyed connotations of weapons and blood (the colour red was emphasised by blood to exemplify the specification of death fluently) to foreshadow future bloodshed and death. The red also connoted danger to the audience - weapons are presented to emphasise the idea of death and danger being established. The low key lighting emphasises the mood and tone of the film to the audience, giving away connotations of sadistic effects which might be considered in the film. We had gained more of an idea of the containing conventions which are required in the same genre of our film; we developed our understanding of the conventions used in the horror genre to elaborate upon for our film.
We researched the conventions which seem to be illustrated in horror films which may seem particularly relevant for our film. Evil Dead, used close ups and cropped out parts of an image so the audience could not exactly work out the image which they would observe. The blood (colour red) and the low key lighting are two powerful components which convey the conventions which appear in horror films. The lighting for the film 'Zombieland' is more natural and the title sequence shows footage of characters attempting to eradicate or flee from the undead characters which appear in the title sequence, the title sequence unveils clips of action which may be elaborated in the film. The connotations of weapons and blood are elaborated frequently during the duration of the title sequence.
Our title sequence appears to be modern because of the technologies considered (social media - Facebook). The photographs and video footage shows that our setting is in an urban region - some of the photographs present our protagonists with other friends at parties (historical events). The lighting is natural not artificial. The editing (pace of shots) is fast paced; this could connote to the audience that the fast paced movement of our title sequence applied for our protagonists lifestyles.
We used hand held cinematography to capture the effect of unbalance within the videos and to relate the concept with our target audience of typical teenagers using social media to post videos and other types of media. Hand held cinematography can intensify the moment for the audience as the footage is not very steady, the audience would have to focus on the contents of the hand held footage to establish its meaning - the enigma which we set for our audience - iconography of zombies and unbalance which is conveyed in the footage,
We set an iconography by showing the repetitive features of zombie films/images/games within our title sequence to establish what our protagonists are obsessed with, it also conveys to the audience the main concept of the film (zombies). The iconography set presents the main concept of our particular genre to the audience; by giving detail and information away to the audience about our specific genre which is emphasised in our film (information of our genre; iconography of zombies being elaborated through images and footage).
The soundtrack which we used for our title sequence corresponds with the concept of social media and the association of the target audiences preference in modern music (fast paced - along with our editing, synchronising them both for greater effect of pace.
These are concepts which we planned on using for our particular title seqence; they are typical conventions which appear in horror/thriller genre films and we considered these conventions from our research after watching various title sequences of the same genre for inspiration for our film, these are conventions which we established from our research (typical conventions for the horror genre - research for conventions of horror):
- Low key lighting
- Faint images
- Foreshadowing of death/bloodshed
- Isolation
- Scenery - rural/urban
- Foreshadowing
- Psychopath/killer - glimpse of character
- Sets Equilibrium
- Knife (other weapon types) - foreshadowing physical weapons
- Medical imagery - experiments
- Dark clothing
- Handheld footage - intensifies the particular area for the audience
- General slow paced editing - longer duration of time for the audience to observe specific characteristics
- Orchestral music or heavy rock
- Scrape like sounds - dissonant sounds
- Words scraped - engraved into materials - suggests or foreshadows something
- Connotations of weapons
- Connotations of blood
- Hand held - shaky - unbalance
- Close ups - close ups of weapons, characters (abstracts of character qualities)
- Tracking shot
- Point of view shot
- High and low angles
- Birds eye view
- Worm eye
- Pan movement
- Establishing shot
- Introduction to the protagonists
- music and sounds being elaborated throughout the title sequence
- The editing - time and pace of the shots - continuity
- Connotations of weapons which can be considered to be exemplified to foreshadow death and bloodshed
- Genre information which is conveyed to the audience
- Enigma
- Setting and location: rural/urban
- The use of imagery
- Mise en scene/cinematograohy/sound and editing- emphasised
- characters/protagonists - types/roles
- Cast and crew
- Film title
- Lighting - affecting mood and tone for the audience
- Colour - establishing the particular concept of connotations (meanings for particular colours used; red could indicate violence/danger and blood)
- Location
- Soundtrack/theme tune
- film contrast
- patterns and tones of editing
Our title sequence contains the conventions of the cast and crew which is shown on the social media which is presented in our title sequence - photographs of the particular protagonists are also shown to the audience for visual information. The protagonists which are shown share their similarities which they may have with the audience (interests - film/music taste). It particularly shows how teenagers would use social media, one of our protagonists demonstrate how they browse Facebook and communicate to others by observing posts of footage which is exemplified in our title sequence. The film is presented to be modern due to the technology which is used with the title sequences (devices - convergence). The relation between our characters regarding zombies appear to be an obsession for the characters whereas photographs of zombies/zombie games/zombie films and general images set up a particular iconography for the audience which is related to the zombie concept.
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