Evaluation: Part Six

How does your media product represent particular social groups? 

Our media product represents the specific social group which we have established from our audience profiling and research; typical modern teenagers. I used my phone for a type of hand held cinematography - this relates to our particular target audience because modern teenagers are involved with the technological advancement (using social media and technology like phones). Our media product shows that our protagonists use Facebook (a type of social media). Therefore, this particularly relates to typical teenagers regarding social media being part of the teenagers generation - technology. The typography which we used is established along with social media; the social group which we intended to focus on utilises social media - due to this, we wanted to use Facebook as a source to relate to our social group (our typography is based on social media to relate to our particular social group - stereotypical teenagers). For our audience profiling; we researched what typical teenagers are particularly interested in regarding to media - music, television, films (what teenagers watch, observe, listen to) and other interests which relate to typical teenagers. We included this as part of our contents for our media product by showing what our particular protagonists are interested in which also relate to what the social group (typical teenagers) are also interested in. We wanted to follow the stereotype to relate our protagonists to our audience (social group).

From our research on this particular social group; we have selected a particular attire for our protagonists which also relate to typical teenagers (jeans, chinos, 'hoodies', trainers and other pieces of apparel regarding to our social group). The particular colours which sustain the attire of our protagonists are informal; we chose these particular colours for our protagonists attire to make them seem puerile to correspond with typical teenagers. We used some bright colours to make our protagonists seem  childish and in some cases immature, the colours partially express our characters personality with the colours of their attire - links with typical teenagers - clothing.

We tried to synchronise our particular soundtrack and the editing together to make it seem more fast paced along with the contents in the temporal duration of time of our title sequence. Our editing is quite fast paced; the photographs of our protagonists (shots) are swift and moving more in time with our soundtrack. This could convey to the audience that our protagonists lifestyles are fast paced; the photographs of our protagonists with friends at parties could also connote that our characters have fast paced life styles - typical teenagers usually attend parties. The music enhances the speed regarding to the contents of our title sequence.

We wanted to set up an enigma for our audience by using a soundtrack which may seem more in opposition to the horror genre; the soundtrack lacks connotations of zombies and horror conventions. We used this sound track because it correlates more with the concept of using social media and music which modern teenagers tend to listen to. We wanted our audience to keep thinking about what else could happen in the film instead of constant repetition of zombies which give away the main ideology to the audience. We wanted our audience to think about the zombies as there are limited zombie connotations shown in our title sequence - we did not want to follow typical zombie films where connotations of zombies would constantly be conveyed to the audience. We wanted our title sequence to be more original in comparison to other zombie films.

Our media product shows one of our protagonists commenting on a post on Facebook of a video (revealing our protagonists) which shows his disarray, it also shows that teenagers are able to communicate over social media in their generation of using technology.