Evaluation: Part Five

How did you attract your audience?

I believe that we reached our target audience because we used concepts which relate to our chosen target audience; we used social media to be one of the main elements for our film. Our target audience (18-25) relate to our protagonists because of the similar age to our audience and social media is used by our particular audience. Aspects like comedy is shown between our protagonists when they appear together in various places or socialising with other friends at parties. Some of the contents of the photographs present 'mug shots' of our characters when they are shown with other friends - to be shown as typical teenagers; also it brings in a sense of comedy for the audience. This conveys to the audience that our protagonists have friends who might be susceptible to the zombie apocalypse.

Our title sequence presents horror/comedy/thriller films which would appeal to typical teenagers which would correlate to our protagonists and of course target audience. The temporal duration in which the images of films which relate to this concept; conveys to the audience that our protagonists seem to be intrigued in the ideology of zombies.

The feedback which we received from our questionnaires state that we were successful for: our title sequence being established on social media (Facebook) - links with our target audience; the music lacked zombie connotations (lyrics) but some others liked the music; the photographs which are used throughout the title sequence worked as a comedy aspect - the feedback which was received approves of the images used (the particular timing for each shot is accurate).

The music which we used for our title sequence seemed to be particularly unsuccessful; the lyrics did not connote zombies or death to emphasise our title sequence. However, some of our feedback declares that the music which we chose worked - some people liked it.

Due to our feedback; we were unsuccessful due to the scarcity of zombie connotations. Our audience wanted to see more zombie activity. However, we used images which suggest that our our protagonists are obsessed with the ideology of zombies which sets up an enigma for the audience: conveys that zombies are suggested. The particular name for our film 'A Zombie Movie' portrays the title sequence to be initially about zombies - it gives away the main concept away to the audience. Due to lack of zombies; we wanted to set up an enigma for the audience and to make them more intrigued into watching our title sequence -  instead of following typical zombie films where zombies would be constantly shown, we wanted less connotations of zombies for our audience to have the assumption of thinking about the zombies (where they would be seen and presented). We did not want our target audience to be shown too many zombie connotations; we used imagery to connote that our protagonists are into zombies like typical modern teenagers. Therefore, we wanted our title sequence to be more original for not presenting an over abundance of zombie connotations whereas the title sequence for the film 'Zombieland' has constant zombie activity.

To improve our title sequence: select a song which establishes and conveys more zombie connotations which could also relate to death or disruption to our target audience - this could make the music more synronised with our particular title sequence; More zombie activity (videos/photographs which could exist in our target audience).